NXT.C Summit
NXT.C Summit is an annual event organized by Ask Phill, dedicated to the latest trends and innovations in e-commerce.
I had the pleasure of working on the branding for this event. From digital ads to merchandise, it was an exciting and rewarding project to be a part of!
The branding was originally developed by Analogue Agency a few years ago, and this year, I took over the creative direction. I introduced a new logo and expanded the visual identity to reflect the event's continued growth and relevance.
Logo Design
We wanted the new logo to reflect the constant movement and evolution of the e-commerce world.
With that in mind, I designed a more dynamic mark that aligns with the graphic shapes and overall visual language of the brand.
For the social media posts, I incorporated some motion design to make all the information more digestible and engaging.
UI Design
In collaboration with Alessandro Amato, a frontend developer, we designed and built the website using Framer, ensuring a smooth, modern, and responsive experience.
