Email Design

At Ask Phill, a premium Klaviyo partner, I helped develop retention strategies that drove repeat revenue by leveraging zero-party data and automated customer journeys. I was responsible for designing all newsletter templates across key flows, including welcome, post-purchase, abandoned cart, upsell, and more.

I created these templates using custom and dynamic blocks tailored to different customer segments and preferences. My workflow began in Figma for clear visual planning, after which I built and implemented the designs directly in Klaviyo.